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Rhetorical Theory and Praxis in the Business Communication Classroom, Paperback / softback Book

Rhetorical Theory and Praxis in the Business Communication Classroom Paperback / softback

Edited by Kristen Getchell, Paula (University of Wisconsin-Eau Claire, USA) Lentz

Paperback / softback

Available to Order - This title is available to order, with delivery expected within 2 weeks

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Winner of the Association for Business Communication's 2019 Distinguished Book AwardRhetorical Theory and Praxis in the Business Communication Classroom responds to a significant need in the emerging field of business communication as the first collection of its type to establish a connection between rhetorical theory and practice in the business communication classroom.

The volume includes topics such as rhetorical grammar, genre awareness in business communication theory, the role of big data in message strategy, social media and memory, and the connection between rhetorical theory and entrepreneurship.

These essays provide the business communication scholar, practitioner, and program administrator insight into the rhetorical considerations of the business communication landscape.

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£37.99

£34.79

Available to Order - This title is available to order, with delivery expected within 2 weeks
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