Customer Relationship Management PDF
by Kristin L. Anderson, Carol J. Kerr
Part of the Briefcase Books Series series
Description
This reader-friendly series is must read for all levels of managers
All managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up now and then. The skills-based Briefcase Books Series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their corporations.
As customer loyalty increasingly becomes a thing of the past, customer relationship management (CRM) has become one of today's hottest topics. Customer Relationship Management supplies easy-to-apply solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are most effective, and how to create and manage both short- and long-term relationships.
Information
-
Download - Immediately Available
- Format:PDF
- Pages:164 pages
- Publisher:McGraw Hill LLC
- Publication Date:22/09/2001
- Category:
- ISBN:9780071394123
Information
-
Download - Immediately Available
- Format:PDF
- Pages:164 pages
- Publisher:McGraw Hill LLC
- Publication Date:22/09/2001
- Category:
- ISBN:9780071394123
