Jony Ive : The Genius Behind Apple's Greatest Products, Paperback Book

Jony Ive : The Genius Behind Apple's Greatest Products Paperback

4 out of 5 (1 rating)

Description

Steve Jobs discovered Ive in 1997, when he found the scruffy British designer toiling away in a studio surrounded by hundreds of sketches and prototypes.

Jobs instantly realised he had found a talent who could reverse Apple's decline, and become his 'spiritual partner'. Their collaboration produced iconic products including the iMac, iPod, iPad and iPhone.

Designs that overturned entire industries and created the world's most powerful brand. Little has been known about this shy, softly-spoken designer.

Until now. This riveting book tells the story of a creative genius, from his early interest in industrial design to his meteoric rise, as well as the principles and practices that led Ive to become the designer of his generation.

Information

  • Format: Paperback
  • Pages: 320 pages
  • Publisher: Penguin Books Ltd
  • Publication Date:
  • Category: Biography: business & industry
  • ISBN: 9780670923243

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Reviews

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4

More detail on some of the later Apple products which is perhaps to be expected. Not bad for a journalist written book, although it does suffer from the over enthusiastic attribution of facts.

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