Jony Ive : The Genius Behind Apple's Greatest Products Paperback
Steve Jobs discovered Ive in 1997, when he found the scruffy British designer toiling away in a studio surrounded by hundreds of sketches and prototypes.
Jobs instantly realised he had found a talent who could reverse Apple's decline, and become his 'spiritual partner'. Their collaboration produced iconic products including the iMac, iPod, iPad and iPhone.
Designs that overturned entire industries and created the world's most powerful brand. Little has been known about this shy, softly-spoken designer.
Until now. This riveting book tells the story of a creative genius, from his early interest in industrial design to his meteoric rise, as well as the principles and practices that led Ive to become the designer of his generation.
- Format: Paperback
- Pages: 320 pages
- Publisher: Penguin Putnam Inc
- Publication Date: 03/07/2014
- Category: Biography: business & industry
- ISBN: 9780670923243
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Review by rlangston
More detail on some of the later Apple products which is perhaps to be expected. Not bad for a journalist written book, although it does suffer from the over enthusiastic attribution of facts.