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Consumer Behavior, Global Edition, Paperback / softback Book

Consumer Behavior, Global Edition Paperback / softback

Paperback / softback

Only a few left - usually despatched within 24 hours

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For undergraduate and graduate courses in consumer behaviour. Consumer Behavior, 12th Edition explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of successful marketing strategies.

With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research.

The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry.

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