Competitive Marketing Strategy for Europe : Developing, Maintaining and Defending Competitive Advantage Paperback / softback
by Linden Brown, Malcolm McDonald
Paperback / softback
Description
Competitive Marketing Strategy for Europe is unique in its application of strategy concepts to European business.
It studies the competitive positions of companies and shows how those positions can be changed through successfully applying the concepts of marketing strategy.
Written for the strategist, both student and manager, Competitive Marketing Strategy for Europe identifies strategic issues attached to a range of competitive situations in case studies of more than 20 European firms.
It evaluates in detail successful and failed strategies from a variety of industries.
Information
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Out of stock
- Format:Paperback / softback
- Pages:384 pages, XII, 384 p.
- Publisher:Bloomsbury Publishing PLC
- Publication Date:06/05/1994
- Category:
- ISBN:9780333613511
Information
-
Out of stock
- Format:Paperback / softback
- Pages:384 pages, XII, 384 p.
- Publisher:Bloomsbury Publishing PLC
- Publication Date:06/05/1994
- Category:
- ISBN:9780333613511