Search Analytics for Your Site : Conversations with Your Customers Paperback / softback
by Louis Rosenfeld
Paperback / softback
Description
Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs.
Information
-
Out of stock
- Format:Paperback / softback
- Pages:224 pages
- Publisher:Rosenfeld Media
- Publication Date:06/07/2011
- Category:
- ISBN:9781933820200
Information
-
Out of stock
- Format:Paperback / softback
- Pages:224 pages
- Publisher:Rosenfeld Media
- Publication Date:06/07/2011
- Category:
- ISBN:9781933820200