The Tipping Point : How Little Things Can Make a Big Difference Paperback
In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire.
Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.
- Format: Paperback
- Pages: 288 pages
- Publisher: Little, Brown Book Group
- Publication Date: 14/04/2001
- Category: Social theory
- ISBN: 9780349113463
Showing 1 - 5 of 12 reviews.
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Review by wyvernfriend
Interesting book about how sometimes it's small changes that make the big changes happen.
Review by aprille
This was a fun and stimulating book to read about how small changes can have big effects. Evidence was drawn from a bunch of "way cool" "gee whiz" marketing and psychology research, so it was enjoyable to read. Since Gladwell picked topics from a broad range of disciplines to support his theories, there was little way to assess how strong his argument is. Basically, he argues against trying to accomplish big things by trying to manage the whole system. Rather, we should focus on the piece of it where a small amount of pressure or energy can make the biggest difference.
Review by GMac
An introduction to the "tipping point" theory explains how minor changes in ideas and products can increase their popularity, and how small adjustments in one's immediate environment can alter group behavior
Review by Bibliophial
An interesting hypothesis (not sure it's true, though), but once you've got the idea...
Review by soylentgreen23
Possibly better than Gladwell's other major triumph, "Blink," this is a wonderful summary of how trends can go from niche to mass-market almost in an instant: what we can look for before they do, and how we can take advantage of what we know.The examples Gladwell uses are generally well-chosen, but I especially like the piece about how New York's crime rate was obliterated thanks to the tiny ideas of cleaning the graffiti off the subway trains, and arresting fare-dodgers. Very, very clever, and I feel more clever for having read it.
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