Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Retail Marketing, Paperback / softback Book

Retail Marketing Paperback / softback

Paperback / softback

Out of stock

Description

The area of retailing is growing, more jobs are being created and shopping has become a major leisure activity.

There are two specific dimensions to retail marketing, first how to attract customers into the retail environs - shop, restaurant, pub, or the 'virtual' internet store for instance - and second how to persuade those customers to make a purchase from that outlet.

Retailing is one of the most established branches of the Marketing discipline, indeed most retailing activity predates the concept of Marketing.

Retail Marketing begins with a thorough examination of the retail industry and then looks at the way marketing principles can address industry challenges.

Case studies throughout provide real world examples to assist student learning.

Retail Marketing is intended as core reading on specialist Retailing courses, and supplementary reading on courses covering different aspects of marketing.

It includes examples and cases from European, Australasian and Asian/Pacific retailing and covers issues that reflect the needs and interests of students from a wide variety of backgrounds.

The text has a tactical/operational emphasis and will appeal to retail practitioners as well as students.

Information

£75.99

Out of stock
Add to Basket
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information