Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Black Ops Advertising : Native Ads, Content Marketing and the Covert World of the Digital Sell, EPUB eBook

Black Ops Advertising : Native Ads, Content Marketing and the Covert World of the Digital Sell EPUB

EPUB

Item not Available
Please note: eBooks can only be purchased with a UK issued credit card and all our eBooks (ePub and PDF) are DRM protected.

Description

From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. Its advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed.

Black Ops Advertising dissects this rapid rise of sponsored content, a strategy whereby advertisers have become publishers and publishers create advertisingall under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements. In the 21st century, instead of telling us to buy, buy, BUY, marketers engage with us so that we share, share, SHAREthe ultimate subtle sell.

Why should this concern us? Because personal data, personal relationships, and our very identities are being repackaged in pursuit of corporate profits. Because tracking and manipulation of data make likes and tweets and followers the currency of importance, rather than scientific achievement or artistic talent or information the electorate needs to fully function in a democracy. And because we are being manipulated to spend time with technology, to interact with friends, to always be on, even when it is to our physical and mental detriment.

Information

Save 30%

£9.99

£6.99

Item not Available
Item not Available
Sign in to add to wishlist
 
Delivered to your inbox

to transfer to your device

eBook Help

Is this the right eBook for
my device? How do I download
this eBook? See help and FAQs pages

Information