Marketing Management and Communications in the Public Sector Paperback / softback
by Martial (Swiss Graduate School of Public Administration, Switzerland) Pasquier, Jean-Patrick Villeneuve
Part of the Routledge Masters in Public Management series
Paperback / softback
Description
This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations.
With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition.
Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook.
Additional features include exercises and discussion questions in each chapter and an illustrative extended case study. This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers. The Open Access version of this book, available at http://www.taylorfrancis.com/books/e/9781315622309, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:264 pages, 21 Tables, black and white; 38 Line drawings, black and white; 3 Halftones, black and whi
- Publisher:Taylor & Francis Ltd
- Publication Date:21/08/2017
- Category:
- ISBN:9781138655805
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:264 pages, 21 Tables, black and white; 38 Line drawings, black and white; 3 Halftones, black and whi
- Publisher:Taylor & Francis Ltd
- Publication Date:21/08/2017
- Category:
- ISBN:9781138655805
