Relationship Marketing PDF
by Martin Christopher, Adrian Payne, David Ballantyne
Description
Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.
Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy.
Information
-
Download - Immediately Available
- Format:PDF
- Pages:264 pages
- Publisher:Taylor & Francis
- Publication Date:17/06/2013
- Category:
- ISBN:9781136368967
Other Formats
- EPUB from £41.39
- Paperback / softback from £44.05
- Hardback from £51.75
Information
-
Download - Immediately Available
- Format:PDF
- Pages:264 pages
- Publisher:Taylor & Francis
- Publication Date:17/06/2013
- Category:
- ISBN:9781136368967