Scenario Planning : The Link Between Future and Strategy, Hardback

Scenario Planning : The Link Between Future and Strategy Hardback


Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance.

The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation.


  • Format: Hardback
  • Pages: 216 pages, biography
  • Publisher: Palgrave Macmillan
  • Publication Date:
  • Category: Business strategy
  • ISBN: 9780230579194



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