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Brand Success : How the World's Top 100 Brands Thrive and Survive, Paperback / softback Book

Brand Success : How the World's Top 100 Brands Thrive and Survive Paperback / softback

Paperback / softback

Out of stock

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Brand success = business success. A simple equation, but identifying those winning qualities is not easy.

To achieve this goal, Brand Success applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication, to form an effective brand strategy.

The result is a comprehensive, entertaining and illuminating book, featuring case studies from global brands such as adidas and Zippo, providing a gallery of some of the world's best-known brands with rare insight into the secret behind their success. With comment from brand managers, psychologists, academics and other experts, Brand Success is a invaluable resource for brand managers, marketers and students alike, to truly understand what makes a brand successful.

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£23.79

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