The E Myth Revisited Why Most Small Businesses Don't Work and What to DoAbout It Paperback
E-Myth \ 'e-,'mith\ n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical work Voted #1 business book by Inc. 500 CEOs. An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business.
Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business. Gerber walks you through the steps in the life of a business-from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed-and shows how to apply the lessons of franchising to any business, whether or not it is a franchise.
Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. The E-Myth Revisited will help you grow your business in a productive, assured way.
- Format: Paperback
- Pages: 288 pages
- Publisher: HarperCollins Publishers Inc
- Publication Date: 08/11/1994
- Category: Entrepreneurship
- ISBN: 9780887307287
Showing 1 - 5 of 7 reviews.
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Review by Neale
Essential reading if you're thinking of starting your own business. Best read before you start a business.
Review by joelhalpin
This is the greatest entrepreneur book I have ever read.
Review by markdeo
A sound book on small business.
Review by jjlangel
The first half was really interesting and insightful. The second half...well, I think I've found the person responsible for all the things I hated most about my last job, which appear to have been implemented almost verbatim from this book.
Review by Daniel.Estes
The company that produced this book, E-Myth Worldwide, was founded in 1977 by the author and its methodology has no doubt helped make countless businesses successful. I'm holding out hope though that capitalism can do better than this. There are a few useful ideas here, but revolutionizing how to transform employees into new and improved cogs in a wheel is not a good model for the future.Also, framing the book as a conversation between the author and a fictional small business owner doesn't work well in this case. The words come across as childish and preachy.
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