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Strategic Thinking for the Next Economy, Paperback / softback Book

Strategic Thinking for the Next Economy Paperback / softback

Edited by Michael (Sloan Management Review) Cusumano, Costas (London Business School) Markides

Part of the The MIT Sloan Management Review Series series

Paperback / softback

Description

From the acclaimed MIT Sloan Management Review comes this compendium of cutting-edge thinking about corporate strategy.

Focusing on strategic imperatives of the new economy, leading thinkers in the field present their views in four general areas: strategy and value creation; flexibility in a volatile world; strategy making in uncertain times; and strategies for growth in fast-paced markets.

Strategic Thinking for the New Economy shows that designing a successful strategy is a never-ending quest--and that effective strategic thinking is a process of continuously asking questions and thinking through issues in a creative way.

Included among the book's many expert contributers are Christopher A.

Bartlett, Henry Mintzberg, Richard T. Pascale and C. K. Prahalad.

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Also in the The MIT Sloan Management Review Series series