Jugaad Innovation : Think Frugal, Be Flexible, Generate Breakthrough Growth, Hardback

Jugaad Innovation : Think Frugal, Be Flexible, Generate Breakthrough Growth Hardback

1 out of 5 (1 rating)


"Jugaad Innovation is the most comprehensive book yet to appear on the subject [of frugal innovation]." The Economist A frugal and flexible approach to innovation for the 21st century Innovation is a key directive at companies worldwide.

But in these tough times, we can't rely on the old formula that has sustained innovation efforts for decades expensive R&D projects and highly-structured innovation processes.

Jugaad Innovation argues the West must look to places like India, Brazil, and China for a new approach to frugal and flexible innovation.

The authors show how in these emerging markets, jugaad (a Hindi word meaning an improvised solution born from ingenuity and cleverness) is leading to dramatic growth and how Western companies can adopt jugaad innovation to succeed in our hypercompetitive world. * Outlines the six principles of jugaad innovation: Seek opportunity in adversity, do more with less, think and act flexibly, keep it simple, include the margin, and follow your heart * Features twenty case studies on large corporations from around the world Google, Facebook, 3M, Apple, Best Buy, GE, IBM, Nokia, Procter & Gamble, PepsiCo, Tata Group, and more that are actively practicing jugaad innovation * The authors blog regularly at Harvard Business Review; their work has been profiled in BusinessWeek, MIT Sloan Management Review, The Financial Times, The Economist, and more * Filled with previously untold and engaging stories of resourceful jugaad innovators and entrepreneurs in emerging markets and the United States This groundbreaking book shows leaders everywhere why the time is right for jugaad to emerge as a powerful business tool in the West and how to bring jugaad practices to their organizations.


  • Format: Hardback
  • Pages: 288 pages
  • Publisher: John Wiley & Sons Inc
  • Publication Date:
  • Category: Business innovation
  • ISBN: 9781118249741



Free Home Delivery

on all orders

Pick up orders

from local bookshops


Showing 1 - 1 of 1 reviews.

Review by

This is one of the worst management books that I have read. The authors attempted to jump on the bandwagon of westerners looking at Indian innovation. They have got the concept of 'jugaad' all wrong. What ails India is the 'jugaad' mentality, which is a low-cost fix! Aimed at short term fixes, and the problem with 'jugaad' in a corporate set up, is that you lose focus on excellence.The authors would do well not to rehash concepts they do not understand, pepper them with anecdotes of meetings with so called "gurus', and create a poorly written book.

Also by Navi Radjou   |  View all