Destination Brands Hardback
by Nigel Morgan, Annette Pritchard, Roger Pride
Hardback
Description
This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists.
It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges.
It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.
Information
-
Out of stock
- Format:Hardback
- Pages:392 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:02/11/2015
- Category:
- ISBN:9781138133655
Other Formats
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- Paperback / softback from £47.85
- PDF from £44.99
Information
-
Out of stock
- Format:Hardback
- Pages:392 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:02/11/2015
- Category:
- ISBN:9781138133655