Brand Breakout : How Emerging Market Brands Will Go Global Hardback
by Nirmalya Kumar, Jan-Benedict E.M Steenkamp
Hardback
Description
Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.
Information
-
Item not Available
- Format:Hardback
- Pages:256 pages, XVI, 256 p.
- Publisher:Palgrave Macmillan
- Publication Date:13/06/2013
- Category:
- ISBN:9781137276612
Other Formats
- PDF from £15.29
- Paperback / softback from £39.99
Information
-
Item not Available
- Format:Hardback
- Pages:256 pages, XVI, 256 p.
- Publisher:Palgrave Macmillan
- Publication Date:13/06/2013
- Category:
- ISBN:9781137276612