Sport Marketing PDF
by Paul (Northumbria University, UK) Blakey
Part of the Active Learning in Sport Series series
Description
This is a highly accessible text that provides detailed coverage of the key concepts, ideas, principles and techniques of sport marketing.
It combines clear and concise explanations with applied case studies, supported by clear objectives, learning activities and points for reflection.
UK-based examples are used throughout and the book successfully combines both theory and practice. The field of sport marketing is an exciting and fast-moving part of the sports industry that presents new challenges requiring innovative and effective solutions.
Engagement with sport marketing therefore equips students with valuable transferable skills necessary for all sport managers of the future.
Information
-
Download - Immediately Available
- Format:PDF
- Pages:224 pages
- Publisher:Sage Publications Ltd
- Publication Date:05/05/2011
- Category:
- ISBN:9780857250926
Information
-
Download - Immediately Available
- Format:PDF
- Pages:224 pages
- Publisher:Sage Publications Ltd
- Publication Date:05/05/2011
- Category:
- ISBN:9780857250926