B2B Brand Management Hardback
by Philip Kotler, Waldemar Pfoertsch
Hardback
Description
This is one of the first books to probe deeply into the art and science of branding industrial products.
The book comes at a time when more industrial companies need to start using branding in a sophisticated way.
It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods.
It offers strategies for a successful development of branding concepts for business markets and explains the benefits and the value a business, product or service provides to industrial customers.
As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.
Information
-
Less than 10 available - usually despatched within 24 hours
- Format:Hardback
- Pages:357 pages, XVI, 357 p.
- Publisher:Springer-Verlag Berlin and Heidelberg GmbH & Co. K
- Publication Date:17/08/2006
- Category:
- ISBN:9783540253600
Other Formats
- PDF from £42.49
- Paperback / softback from £40.39
£49.99
£40.39
Information
-
Less than 10 available - usually despatched within 24 hours
- Format:Hardback
- Pages:357 pages, XVI, 357 p.
- Publisher:Springer-Verlag Berlin and Heidelberg GmbH & Co. K
- Publication Date:17/08/2006
- Category:
- ISBN:9783540253600