MKTG 9 : Principles of Marketing, Mixed media product

MKTG 9 : Principles of Marketing Mixed media product


Created by the continuous feedback of a "student-tested, faculty-approved" process, MKTG 9 (Print + Online) maximizes student effort and engagement by empowering them to direct their own learning, through as single, affordable course solution.

MKTG 9 offers full coverage of a course concepts through unique resources and features that reflect the natural study habits of students, accompanied by straightforward assignment options for instructors.


  • Format: Mixed media product
  • Pages: 432 pages, illustrations
  • Publisher: Cengage Learning, Inc
  • Publication Date:
  • Category: Economics
  • ISBN: 9781285860169


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