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Strategic Marketing : Theory and Applications for Competitive Advantage, Paperback / softback Book

Strategic Marketing : Theory and Applications for Competitive Advantage Paperback / softback

Edited by Prof Peet Venter, Prof Mari Jansen van Rensburg

Paperback / softback

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Strategic Marketing second edition deals with the theories and formulation of strategic marketing, discusses the analysis of the environment, and applies and evaluates marketing concepts through southern African case studies.

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£29.99

£27.89

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