Paperback / softback
Description
Few cars have achieved the iconic status of Volkswagen’s classic and much-loved Beetle – yet its origins are intertwined with the dark days of Nazism.
This book looks at those origins, at the marque’s initial post-war rescue by the British and the effect of early VW Director General Heinz Nordhoff’s forward-looking desire to perfect one model rather than spread the company’s talent over a range of designs, at the impact of radical-minded advertising campaigns and at the Beetle’s never-to-be-beaten production record for a single model of nearly 22 million cars.
Bringing the reader right up to the present day, marque expert Richard A.
Copping recounts the Beetle’s story in a lively and authoritative manner guaranteed to delight devotee and casual browser alike.
Information
-
Only a few left - usually despatched within 24 hours
- Format:Paperback / softback
- Pages:64 pages, 30 b/w; 40 col
- Publisher:Bloomsbury Publishing PLC
- Publication Date:10/09/2014
- Category:
- ISBN:9780747814474
Other Formats
- EPUB from £5.62
Information
-
Only a few left - usually despatched within 24 hours
- Format:Paperback / softback
- Pages:64 pages, 30 b/w; 40 col
- Publisher:Bloomsbury Publishing PLC
- Publication Date:10/09/2014
- Category:
- ISBN:9780747814474
