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Designing Interactive Strategy : From Value Chain to Value Constellation, Paperback / softback Book

Designing Interactive Strategy : From Value Chain to Value Constellation Paperback / softback

Paperback / softback

Available to Order - This title is available to order, with delivery expected within 2 weeks

Description

Strategy is the art of creating value. It provides frameworks, conceptual models, and governing ideas that allow a company's managers to identify opportunities for bringing value to customers and for delivering that value at a profit.

This book illustrates how new ways of creating value are being created by current global competition, changing markets, and new technologies.

It shows how the focus of strategic analysis should not be the company or the industry, but the value-creating system itself, within which suppliers, business partners, allies, and customers work together to co-produce value.

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£39.99

£34.95

Available to Order - This title is available to order, with delivery expected within 2 weeks
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