Competitive Strategy For Dummies Paperback / softback
by Richard Pettinger
Paperback / softback
Description
Fundamental to management thinking and economic theory, Competitive Strategy offers a framework for understanding the underlying forces of competition in industry and business. This book explains the ideas, theories and principles of Competitive Strategy in simple, straightforward terms.
It shows readers how to use competitive tools and strategies to understand the underlying forces of competition in industry and business and apply them to assess industries, understand competitors, choose competitive positions and gain - and maintain competitive advantage. Chapters include: What Competitive Strategy actually isThe foundations of strategy and the five forces of competitionAssessing the competition and strategic management in actionDeveloping a competitive strategyLooking to the future and mergers and acquisitions
Information
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Only a few left - usually despatched within 24 hours
- Format:Paperback / softback
- Pages:392 pages
- Publisher:John Wiley & Sons Inc
- Publication Date:02/04/2009
- Category:
- ISBN:9780470779309
£15.99
£13.35
Information
-
Only a few left - usually despatched within 24 hours
- Format:Paperback / softback
- Pages:392 pages
- Publisher:John Wiley & Sons Inc
- Publication Date:02/04/2009
- Category:
- ISBN:9780470779309