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Intercultural Business Communication : An introduction to the theory and practice of intercultural business communication for teachers, language trainers, and business people, Paperback / softback Book

Intercultural Business Communication : An introduction to the theory and practice of intercultural business communication for teachers, language trainers, and business people Paperback / softback

Paperback / softback

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Why does communication between people from different cultures sometimes go wrong?

Can we teach business people to anticipate and overcome these problems? In this book, Robert Gibson addresses these questions.

He analyses the main features of intercultural communication and looks at ways of helping prepare business people to function and communicate effectively while working in new, unfamiliar cultures.

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£32.30

£29.89

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