The Marketing Plan Handbook : Develop Big-Picture Marketing Plans for Pennies on the Dollar Paperback / softback
by Robert W. Bly
Paperback / softback
Description
Deliver Big-Picture Marketing Plans for Pennies on the Dollar Successful marketing expert and copywriter Robert W.
Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks to reveal the critical steps you need to cross over from business owner to marketplace competitor. Dishing bite-sized lessons, supported by in-chapter exercises and end-of-chapter actions, Bly coaches you in creating an effective marketing plan that produces the results of an expensive marketing consultant without the hefty cost. Learn how to: Develop a clear business vision Position your business and services strategically Research your market and target your ideal client Integrate online and offline marketing Put measurements in place to assess marketing tactics Create an effective implementation schedule Review and troubleshoot for future success and growth Whether embarking on a new venture or reviving your current business plan, this practical handbook provides the next steps toward business success and survival.
Information
-
Out of stock
- Format:Paperback / softback
- Pages:324 pages
- Publisher:Entrepreneur Press
- Publication Date:10/12/2015
- Category:
- ISBN:9781599185590
Other Formats
- Paperback from £10.79
Information
-
Out of stock
- Format:Paperback / softback
- Pages:324 pages
- Publisher:Entrepreneur Press
- Publication Date:10/12/2015
- Category:
- ISBN:9781599185590
