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The SAGE Handbook of Media Processes and Effects, EPUB eBook

The SAGE Handbook of Media Processes and Effects EPUB

Edited by Robin L. Nabi, Mary Beth Oliver

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Description

The study of media processes and effects is one of the most central to the discipline of communication and encompasses a vast array of theoretical perspectives, methodological tools, and applications to important social contexts. In light of this importancea€"as well as the rapid changes in the media environment that have occurred during the past 20 yearsa€"this Handbook explores where media effects research has been over the past several decades, and, equally important, contemplates where it should go in the years ahead.

COVERAGE

  • Part I offers an overview of the field and conceptualizations of media effects, along with a range of quantitative and qualitative methodologies used in the study of media effects.
  • Part II focuses on prominent theoretical approaches to the study of media effects from a more societal perspective, tracing their historical contexts, theoretical developments, criticisms and controversies, and the impact of the new media environment on current and future research.
  • Part III emphasizes the various factors that influence the critical functions of message selection and processing central to a host of mass media application contexts.
  • Part IV reflects a dominant trend in the media effects literaturea€"that of persuasion and learninga€"and traces related theoretical perspectives through the various contexts in which media may have such effects.
  • Part V explores the contexts and audiences that have been traditional foci of media effects research, such as children, violence, body image, and race, addressing the theories most applicable to those contexts.
  • Part VI highlights a concern central and unique to the communication disciplinea€"message mediuma€"and how it influences effects ranging from what messages are attended to, how we spend our time, and even how we think.

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