Mastering Marketing Management Paperback / softback
by Roger Cartwright
Part of the Master Series (Business) series
Paperback / softback
Description
Designed for students, and potential and practising managers, this book examines the management of markets as an holistic activity within modern organisations. Based on the four Ps/Cs of marketing (Product/Customer value; Price/Cost; Promotion/Communications; Place/Convenience) this book takes the reader through all the major aspects of marketing management using practical examples. Written in plain English, Mastering Marketing Management shows that marketing is a feature of the whole organisation and should not be confined to just one department.
Information
-
Item not Available
- Format:Paperback / softback
- Pages:334 pages, X, 334 p.
- Publisher:Bloomsbury Publishing PLC
- Publication Date:29/01/2002
- Category:
- ISBN:9780333948972
Information
-
Item not Available
- Format:Paperback / softback
- Pages:334 pages, X, 334 p.
- Publisher:Bloomsbury Publishing PLC
- Publication Date:29/01/2002
- Category:
- ISBN:9780333948972