International Marketing : Strategy and Theory Paperback / softback
by Sak Onkvisit, John (Providence College, USA) Shaw
Paperback / softback
Description
Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country.
However, this doesn't mean that consumers in different parts of the world should be satisfied in the same way. The fifth edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face every day.
It provides the solid foundation required to understand the complexities of marketing on a global scale. Fully updated, this book includes topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics and up-to-date theories, references and research findings.
It is this combination of theory and practice that makes this textbook truly unique, presenting a fully rounded view of the topic rather than solely an anecdotal or descriptive one.
Information
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Out of stock
- Format:Paperback / softback
- Pages:736 pages, 32 Tables, black and white; 34 Line drawings, black and white; 62 Halftones, black and wh
- Publisher:Taylor & Francis Ltd
- Publication Date:11/08/2008
- Category:
- ISBN:9780415772624
Other Formats
- PDF from £31.49
- Hardback from £133.29
- EPUB from £58.49
Information
-
Out of stock
- Format:Paperback / softback
- Pages:736 pages, 32 Tables, black and white; 34 Line drawings, black and white; 62 Halftones, black and wh
- Publisher:Taylor & Francis Ltd
- Publication Date:11/08/2008
- Category:
- ISBN:9780415772624
