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Market Segmentation Success : Making It Happen!, EPUB eBook

Market Segmentation Success : Making It Happen! EPUB

EPUB

Please note: eBooks can only be purchased with a UK issued credit card and all our eBooks (ePub and PDF) are DRM protected.

Description

Market segmentation is a main aspect of an effective business strategy, but implementation is often difficult and ultimately unsuccessful.

Market Segmentation Success: Making It Happen! offers a solid review of the concepts of market segmentation and target market selection, as well as clearly explaining how to create market segments, how to select

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