Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Bottled : How Coca-Cola Became African, Hardback Book

Bottled : How Coca-Cola Became African Hardback

Hardback

Only a few left - usually despatched within 24 hours

Description

Travel to virtually any African country and you are likely to find a Coca-Cola, often a cold one at that. 'Bottled' asks how this carbonated drink became ubiquitous across the continent, and what this reveals about the realities of globalisation, development and capitalism. 'Bottled' is the first assessment of the social, commercial and environmental impact of one of the planet's biggest brands and largest corporations, in Africa.

Sara Byala charts the company's century-long involvement in everything from recycling and education to the anti-apartheid struggle, showing that Africans have harnessed Coca-Cola in varied expressions of modernity and self-determination: this is not a story of American capitalism running amok, but rather of a company becoming African, bending to consumer power in ways big and small.

In late capitalism, everyone's fates are bound together.

A beverage in Atlanta and a beverage in Johannesburg pull us all towards the same end narrative.

This story matters for more than just the local reasons, enhancing our understanding of our globalised, integrated world.

Drawing on fieldwork and research in company archives, Byala asks a question for our time: does Coca-Cola's generative work offset the human and planetary costs associated with its growth in the twenty-first century?

Information

Other Formats

Save 4%

£30.00

£28.59

Only a few left - usually despatched within 24 hours
Add to Basket
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information