Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Prime Time Soap Operas on Indian Television, PDF eBook

Prime Time Soap Operas on Indian Television PDF

PDF

Please note: eBooks can only be purchased with a UK issued credit card and all our eBooks (ePub and PDF) are DRM protected.

Description

This book examines the phenomenon of prime time soap operas on Indian television.

An anthropological insight into social issues and practices of contemporary India through the television, this volume analyzes the production of soaps within India’s cultural fabric.

It deconstructs themes and issues surrounding the "everyday" and the "middle class" through the fiction of the "popular".

In its second edition, this still remains the only book to examine prime time soap operas on Indian television.

Without in any way changing the central arguments of the first edition, it adds an essential introductory chapter tracking the tectonic shifts in the Indian "mediascape" over the past decade – including how the explosion of regional language channels and an era of multiple screens have changed soap viewing forever.

Meticulously researched and persuasively argued, the book traces how prime time soaps in India still grab the maximum eyeballs and remain the biggest earners for TV channels.

The book will be of interest to students of anthropology and sociology, media and cultural studies, visual culture studies, gender and family studies, and also Asian studies in general.

It is also an important resource for media producers, both in content production and television channels, as well as for the general reader.

Information

Other Formats

Information