Competitive Identity : The New Brand Management for Nations, Cities and Regions Hardback
by Simon Anholt
Hardback
Description
Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images.
This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.
Information
-
Item not Available
- Format:Hardback
- Pages:147 pages, XIII, 147 p.
- Publisher:Palgrave Macmillan
- Publication Date:13/11/2006
- Category:
- ISBN:9780230500280
Other Formats
- PDF from £38.24
Information
-
Item not Available
- Format:Hardback
- Pages:147 pages, XIII, 147 p.
- Publisher:Palgrave Macmillan
- Publication Date:13/11/2006
- Category:
- ISBN:9780230500280