International Cases in the Business of Sport Paperback / softback
Edited by Simon (SKEMA Business School, France) Chadwick, Dave Arthur, John Beech
Paperback / softback
Description
Contemporary sport is big business. Major teams, leagues, franchises, merchandisers and retailers are in fierce competition in a dynamic global marketplace.
Now in a fully revised and updated second edition, International Cases in the Business of Sport presents an unparalleled range of cutting-edge case studies that show how contemporary sport business is done and provides insight into commercial management practice. Written by a team of international experts, these case studies cover organisations and events as diverse as the NBA, the Americas Cup, the Tour de France, the PGA tour, FC Barcelona and the Australian Open tennis.
They explore key contemporary themes in sport business and management, such as broadcast rights, social media, strategic development, ownership models, mega-events, sports retailing, globalisation, corruption and financial problems.
Each case study also includes discussion questions, recommended reading and links to useful web resources.
International Cases in the Business of Sport is an essential companion to any sport business or sport management course, and fascinating reading for any sport business professional looking to deepen their understanding of contemporary management.
Information
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Only a few left - usually despatched within 24 hours
- Format:Paperback / softback
- Pages:264 pages, 11 Tables, black and white; 7 Line drawings, black and white; 4 Halftones, black and whit
- Publisher:Taylor & Francis Ltd
- Publication Date:20/01/2017
- Category:
- ISBN:9781138802452
Information
-
Only a few left - usually despatched within 24 hours
- Format:Paperback / softback
- Pages:264 pages, 11 Tables, black and white; 7 Line drawings, black and white; 4 Halftones, black and whit
- Publisher:Taylor & Francis Ltd
- Publication Date:20/01/2017
- Category:
- ISBN:9781138802452
