The Leader's Guide to Storytelling : Mastering the Art and Discipline of Business Narrative Hardback
Part of the J-B US Non-Franchise Leadership series
How leaders can use the right story at the right time to inspire change and action This revised and updated edition of the best-selling book A Leader's Guide to Storytelling shows how storytelling is one of the few ways to handle the most important and difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future.
Using myriad illustrative examples and filled with how-to techniques, this book clearly explains how you can learn to tell the right story at the right time. * Stephen Denning has won awards from Financial Times, The Innovation Book Club, and 800-CEO-READ *The book on leadership storytelling shows how successful leaders use stories to get their ideas across and spark enduring enthusiasm for change * Stephen Denning offers a hands-on guide to unleash the power of the business narrative.
- Format: Hardback
- Pages: 368 pages
- Publisher: John Wiley and Sons Ltd
- Publication Date: 05/04/2011
- Category: Management & management techniques
- ISBN: 9780470548677
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