Understanding Communication Research Methods : A Theoretical and Practical Approach Paperback / softback
by Stephen M. (Massey University, New Zealand) Croucher, Daniel (Minnesota State University, USA) Cronn-Mills
Paperback / softback
Description
Using an engaging how-to approach that draws from scholarship, real life, and popular culture, this textbook, now in its fourth edition, offers students practical reasons why they should care about research methods and offers a practical guide for conducting research. Explaining quantitative, qualitative, critical, and performance research methods, this new edition helps students better grasp the theoretical and applied uses of method by clearly illustrating practical applications.
The book features all the main research traditions in communication, including applications of the methods through effective examples and exercises, and sample student papers that demonstrate research methods in action. This textbook is perfect for beginning and advanced scholars using critical, cultural, interpretive, qualitative, quantitative, rhetorical, and performance research methods. Additional resources for students and instructors can be found on the eResource at www.routledge.com/9781032557380, which includes links, videos, outlines, activities, recommended readings, test questions, and more.
Information
-
Pre-Order
- Format:Paperback / softback
- Pages:332 pages, 8 Tables, black and white; 34 Line drawings, black and white; 38 Halftones, black and whi
- Publisher:Taylor & Francis Ltd
- Publication Date:10/09/2024
- Category:
- ISBN:9781032557380
Information
-
Pre-Order
- Format:Paperback / softback
- Pages:332 pages, 8 Tables, black and white; 34 Line drawings, black and white; 38 Halftones, black and whi
- Publisher:Taylor & Francis Ltd
- Publication Date:10/09/2024
- Category:
- ISBN:9781032557380
