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Foundations of International Marketing, Paperback / softback Book

Foundations of International Marketing Paperback / softback

Paperback / softback

Out of stock

Description

Foundations of International Marketing is a student-orientated text that looks at international marketing from a business perspective.

The book explains and analyses the different theories of international marketing and illustrates their application using examples from a variety of different firms, markets, products and services.

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£75.99

Out of stock
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