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Marketing and Public Relations Handbook for Museums, Galleries, and Heritage Attractions, Paperback / softback Book

Marketing and Public Relations Handbook for Museums, Galleries, and Heritage Attractions Paperback / softback

Paperback / softback

Available to Order - This title is available to order, with delivery expected within 2 weeks

Description

Marketing and public relations have become central to the success of a museum institution.

Without effective use of both, museums of all kinds will fail to maximize their potential and fulfill their financial and cultural missions.

This definitive guide describes the role of marketing and effective marketing and public relations techniques any museum or heritage site can utilize.

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£66.00

£62.59

Available to Order - This title is available to order, with delivery expected within 2 weeks
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