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Essentials of Global Marketing, Paperback / softback Book

Essentials of Global Marketing Paperback / softback

Paperback / softback

Less than 10 available - usually despatched within 24 hours

Description

Essentials of Global Marketing offers a concise and manageable approach to the subject.

The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.  

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£65.99

Less than 10 available - usually despatched within 24 hours
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