Marketing Myopia Paperback / softback
by Theordore Levitt
Part of the Harvard Business Review Classics series
Paperback / softback
Description
What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles. In Marketing Myopia, Theodore Levitt offers examples of companies that became obsolete because they misunderstood what business they were in and thus what their customers wanted.
He identifies the four widespread myths that put companies at risk of obsolescence and explains how business leaders can shift their attention to customers' real needs instead.
Information
-
Out of Stock - We are unable to provide an estimated availability date for this product
- Format:Paperback / softback
- Pages:104 pages
- Publisher:Harvard Business Review Press
- Publication Date:16/06/2008
- Category:
- ISBN:9781422126011
Other Formats
- Paperback / softback from £15.25
- Hardback from £33.59
Information
-
Out of Stock - We are unable to provide an estimated availability date for this product
- Format:Paperback / softback
- Pages:104 pages
- Publisher:Harvard Business Review Press
- Publication Date:16/06/2008
- Category:
- ISBN:9781422126011
