Mastering Fashion Marketing PDF
by Jackson Tim Jackson, Shaw David Shaw
Part of the Bloomsbury Master Series series
Description
This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry.
It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.
Information
-
Download - Immediately Available
- Format:PDF
- Pages:240 pages
- Publisher:Bloomsbury Publishing
- Publication Date:16/09/2017
- Category:
- ISBN:9781137092717
Information
-
Download - Immediately Available
- Format:PDF
- Pages:240 pages
- Publisher:Bloomsbury Publishing
- Publication Date:16/09/2017
- Category:
- ISBN:9781137092717