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Mastering Fashion Marketing, PDF eBook

Mastering Fashion Marketing PDF

Part of the Bloomsbury Master Series series

PDF

Please note: eBooks can only be purchased with a UK issued credit card and all our eBooks (ePub and PDF) are DRM protected.

Description

This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry.

It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.

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