Fun Inc. : Why Games are the 21st Century's Most Serious Business Paperback
'Tom Chatfield's "Fun Inc." is the most elegant and comprehensive defence of the status of computer games in our culture I have read, as well as a helpful compendium of research...The numbers surrounding the sector are certainly thudding.
By the end of 2008, annual sales of video games - not including consoles or devices - was $40 billion, comfortably outstripping the movie business.
In the same year, Nintendo's employees were more profitable per head than Google's.
The sheer pervasiveness of game experience - 99 per cent of teenage boys and 94 per cent of teenage girls having played a video game - means that instant naffness falls upon those who express a musty disdain for the medium.
In fact, as "Fun Inc." elegantly explains, computer game-playing has a very strong claim to be one of the most vital test-beds for intellectual enquiry' - "Independent".
- Format: Paperback
- Pages: 272 pages
- Publisher: Ebury Publishing
- Publication Date: 06/01/2011
- Category: Sport & leisure industries
- ISBN: 9780753519455