The Fundamentals of Event Design Paperback / softback
by Vladimir (University of Derby, UK) Antchak, Olivia (University of Derby, UK) Ramsbottom
Paperback / softback
Description
The Fundamentals of Event Design aims to rethink current approaches to event design and production.
The textbook explores the relationship between event design and multiple visitor experiences, as well as interactivity, motivation, sensory stimuli and co-creative participation. Structured around the key phases of event design, the book covers all the critical dimensions of event concepting, atmospherics, the application of interactive technologies, project management, team leadership, creative marketing and sustainable production.
The concepts of authenticity, creativity, co-creation, imagineering and storytelling are discussed throughout, and practical step-by-step guidance is provided on how to create and deliver unique and memorable events.
The chapters include industry voices offering real-life insight from leading international event practitioners and individual and/or team assignments to stimulate learners’ creativity, visualisation and problem solving.
This is the first textbook in event design that integrates areas of anthropology, social psychology, management, marketing, graphic design and interactivity.
Focusing on bringing theory into practice, this is essential reading for all Events Management students.
Information
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Less than 10 available - usually despatched within 24 hours
- Format:Paperback / softback
- Pages:212 pages, 16 Tables, black and white; 20 Line drawings, black and white; 18 Halftones, black and wh
- Publisher:Taylor & Francis Inc
- Publication Date:18/12/2019
- ISBN:9780815350927
Information
-
Less than 10 available - usually despatched within 24 hours
- Format:Paperback / softback
- Pages:212 pages, 16 Tables, black and white; 20 Line drawings, black and white; 18 Halftones, black and wh
- Publisher:Taylor & Francis Inc
- Publication Date:18/12/2019
- ISBN:9780815350927
