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Managing Products = Managing Tension, Paperback / softback Book

Managing Products = Managing Tension Paperback / softback

Paperback / softback

Available to Order - This title is available to order, with delivery expected within 2 weeks

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THE DEFINITIVE BOOK ON THE CHALLENGING NATURE OF PRODUCT MANAGEMENTWhen consumers use a product or a service, the experience generates an emotion.

For those of us who create products or services, our primary focus is on the customer, helping them achieve their desired outcome and attempting to stimulate positive customer emotions.

However, in our relentless pursuit of satisfying customer needs, many product people or "makers" fail to spend enough time reflecting and managing our own emotions. "Managing Product = Managing Tension" brings the pressures and unknowns inherent in managing products to the fore and offers practical solutions about how to harness them - ultimately turning them to your advantage in order to help develop world-class products.

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Available to Order - This title is available to order, with delivery expected within 2 weeks
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