Integrierte Fuehrung und Imitationsmanagement in Filialsystemen des Handels : Ein Beitrag zur Anwendung der Ergebnisse empirischer Erfolgsforschung
Alves Rudolf Alves
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Oekologieorientierte Profilierung im vertikalen Marketing : dargestellt am Beispiel der Elektrobranche
Ceyp Michael Ceyp
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Stabilitaet vertraglicher Kooperationsverhaeltnisse im Franchising : Eine institutionenoekonomische Analyse
Altmann Ferdinand Altmann
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Vertikale Vertriebskooperationen in der Bekleidungswirtschaft : Eine Analyse innovativer Distributionskonzepte US-amerikanischer und deutscher Bekleidungshersteller
Dworak Susanne Dworak
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Management von Messebeteiligungen : Identifikation und Erklaerung messespezifischer Grundhaltungen auf der Basis einer empirischen Untersuchung
Ueding Ralf Ueding
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Implementierung von Ruecknahme- und Recyclingsystemen bei Gebrauchsguetern
Giesen-Netzer Irene Giesen-Netzer
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Strategisches Absatzkanalmanagement in Maerkten mit hoher Nachfragemacht des Handels : Eine Bestandsaufnahme mit Beispielen aus der Moebelindustrie
Bergmann Gustav Bergmann
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Vertikaler Markenschutz als Problem der Markenartikelindustrie : Der Schutz des Markenartikels vor rufschaedigenden Kommunikationsmanahmen des Einzelhandels als Gegenstand werbewirkungstheoretischer
Schroder Hendrik Schroder
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Qualitaetsbeurteilung investiver Dienstleistungen : Operationalisierungsansaetze an einem empirischen Beispiel zentraler EDV-Dienste
Buker Bernd Buker
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Abteilungen mit Unternehmersinn (AmU) im Handel : Konzeptionelle Grundlagen einer dezentralen Verkaufsorganisation in Handelsunternehmungen
Siebenbrock Heinz Siebenbrock
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Informationsmanagement in mehrstufigen Handelssystemen : Grundzuege organisatorischer Gestaltungsmanahmen unter Beruecksichtigung einer repraesentativen Umfrage zur Einfuehrung dezentraler computerges
Olbrich Rainer Olbrich
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Das Verbot der vertikalen Preisbindung : Interdisziplinaere Analyse eines Tabus auf marketingwissenschaftlicher und wettbewerbspolitischer Grundlage
Horst Jan-Peter Horst
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Erfolgsfaktoren der Werbung im Produktlebenszyklus : Ein Beitrag zur Werbewirkungsforschung
Schurmann Uwe Schurmann
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Qualitaetsmanagement in Dienstleistungscentern : Konzeption und typenspezifische Ausgestaltung unter besonderer Beruecksichtigung von Verkehrsflughaefen
Birkelbach Ralf Birkelbach
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Computergestuetzte Warenkorbanalyse : Dargestellt auf der Grundlage von Scanningdaten des Lebensmitteleinzelhandels unter besonderer Beruecksichtigung einer selbsterstellten Analysesoftware
Fischer Thomas Fischer
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Ansaetze zur Messung des Harmonisierungs- und Standardisierungsgrades der externen Rechnungslegung
Krisement Vera Marcelle Krisement
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Kapitalbindung in kurzfristigen Entscheidungsmodellen
Vallee Franz Vallee
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Telefonieren zum Nulltarif und unlauterer Wettbewerb : Die 0130-Rufnummer als Marketinginstrument aus wettbewerbsrechtlicher Sicht
Lohaus Ulrich Lohaus
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Marketingstrategien in High-Tech-Maerkten : Typologisierung, Ausgestaltungsformen und Einflufaktoren auf der Grundlage strategischer Gruppen
Muller Nikolaus Muller
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Zur Bedeutung auslaendischer Finanzierungsgesellschaften fuer die Finanzierung auslaendischer Tochtergesellschaften deutscher multinationaler Unternehmen : Eine Analyse steuerlicher Gestaltungsmoeglic
Steven Gerhard Steven
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Erfolgsforschung in kooperierenden Handelssystemen - eine empirische Analyse des organisationalen Lernens von erfolgreichen Vorbildern
Kronfeld Bodo Kronfeld
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Die Grohandelsgestuetzte Handwerkerkooperation (GHK) : Grundlagen der inhaltlichen und organisatorischen Gestaltung am Beispiel von Holzfachgrohaendlern
Grote Christoph Grote
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Customer Satisfaction Measurement : Kundenzufriedenheitsmessung als Informationsgrundlage des Hersteller- und Handelsmarketing am Beispiel der Automobilwirtschaft
Korte Christian Korte
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