Marketing Strategy and Competitive Positioning
Graham Hooley
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Corporate Social Responsibility in the Global Business World : A Conceptual, Regulatory, and Illustrative Framework
Meenu Maheshwari
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Consumer Behaviour and Digital Transformation
Ayantunji (University of East London, UK) Gbadamosi
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Social Media Marketing Management : How to Penetrate Emerging Markets and Expand Your Customer Base
Robert Ebo Hinson
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Regenerative Business Voices : Values-based Entrepreneurship for Sustainable Enterprises
Mark G. Edwards
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Transformational Sales Leadership : Sales Leader Perspectives
Christine A. Eastman
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Digital and Social Media Marketing : A Results-Driven Approach
Aleksej (University of Salford, UK) Heinze
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Customer Experience in Fashion Retailing : Merging Theory and Practice
Bethan Alexander
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Strategic International Marketing : Strategy Development and Implementation
Carl Arthur Solberg
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Digital Marketing : Analyzing its Transversal Impact
Paulo (Polytechnic of Porto, Portugal) Botelho Pires
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Individuals in B2B Marketing : Sensemaking and Action in Context
Maria (Abo Akademi University, Finland.) Ivanova-Gongne
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Introduction to Sport Marketing
Aaron C.T. (Loughborough University London, UK) Smith
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Project Management for Book Publishers : The Programs and Workflows Behind Making Books and Digital Products
John Rodzvilla
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Social Sector Communication : Concepts, Strategies and Case Studies
Jaishri (Ministry of Health & Family Welfare, (Govt of Indi Jethwaney
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Degrowth, Depth and Hope in Sustainable Business : Reflections from Denmark, Finland and Sweden
Iana Nesterova
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Measuring Good Business : Making Sense of Environmental, Social and Governance (ESG) Data
Richard Hardyment
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Service Management and Marketing Principles : Competing in the Service Economy
Jay Kandampully
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The Corporate Hero's Journey : Your Path to Being an Impact Intrapreneur
Heiko Hosomi Spitzeck
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Earnings Management and Corporate Finance : The Importance of Transparent Financial Reporting
Joanna Lizinska
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