Social Marketing : Behavior Change for Good
Nancy R. Lee
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Philip Kotler
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Philip Kotler
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Philip Kotler
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Gary Armstrong
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Principles of Marketing
Philip Kotler
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Harvard Business Review
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Philip Kotler
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Anders, Ph.D. Parment
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Marketing Management, An Asian Perspective
Philip Kotler
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Social Marketing - International Student Edition : Behavior Change for Social Good
Nancy R. Lee
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Philip Kotler
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Marketing: An Introduction + MyLab Marketing with Pearson eText, Global Edition
Gary Armstrong
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Add to BasketTransformational Sales : Making a Difference with Strategic Customers
Philip Kotler
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