Remaking the News : Essays on the Future of Journalism Scholarship in the Digital Age
Pablo J. (Professor and Director, Northwestern University) Boczkowski
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The Dynamics of Influencer Marketing : A Multidisciplinary Approach
Jose M. Alvarez-Monzoncillo
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Social Media Measurement and Management : Entrepreneurial Digital Analytics
Jeremy Harris (University of Nebraska at Omaha, USA) Lipschultz
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Social Media Measurement and Management : Entrepreneurial Digital Analytics
Jeremy Harris (University of Nebraska at Omaha, USA) Lipschultz
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Creative Advertising Concept and Copy : A Practical, Multidisciplinary Approach
Georgia-Zozeta (The American College of Greece, Greece) Miliopoulou
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Creative Advertising Concept and Copy : A Practical, Multidisciplinary Approach
Georgia-Zozeta (The American College of Greece, Greece) Miliopoulou
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Media Ethics : Cases and Moral Reasoning
Clifford G. (University of Illinois at Urbana-Champaign, U Christians
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Diversity, Equity, and Inclusion in Strategic Communications : Becoming Culturally Proficient Communicators
Lee (Elon University, USA) Bush
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Diversity, Equity, and Inclusion in Strategic Communications : Becoming Culturally Proficient Communicators
Lee (Elon University, USA) Bush
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The Business of Event Planning : Behind-the-Scenes Secrets of Successful Special Events
Judy Allen
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Madison Avenue Manslaughter : An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies
Michael Farmer
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Better Brand Health : Measures and Metrics for a How Brands Grow World
Jenni (International Director, International Director, Ehren Romaniuk
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Advertising: A Very Short Introduction
Winston (Formerly founder Chairman of the World Advertising Fletcher
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Branded Beauty : How Marketing Changed the Way We Look
Mark Tungate
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Netflix Nations : The Geography of Digital Distribution
Ramon Lobato
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A Level Media Studies : The Essential Introduction
Pete Bennett
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Remaking the News : Essays on the Future of Journalism Scholarship in the Digital Age
Pablo J. (Professor and Director, Northwestern University) Boczkowski
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Changing the World Is the Only Fit Work for a Grown Man
Steve Harrison
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Bullsh*T, Privacy, Toasters, Videos And YouTube Marketing
Andy Price
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The Conquest of Cool : Business Culture, Counterculture, and the Rise of Hip Consumerism
Thomas Frank
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Social Media Entertainment : The New Intersection of Hollywood and Silicon Valley
Stuart Cunningham
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The Psychology of Advertising
Bob M (Professor, University of Groningen, Netherlands) Fennis
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