The Dynamics of Influencer Marketing : A Multidisciplinary Approach
Jose M. Alvarez-Monzoncillo
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Social Media Measurement and Management : Entrepreneurial Digital Analytics
Jeremy Harris (University of Nebraska at Omaha, USA) Lipschultz
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The Psychology of Advertising
Bob M (Professor, University of Groningen, Netherlands) Fennis
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Media Management and Artificial Intelligence : Understanding Media Business Models in the Digital Age
Alex Connock
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Social Communication in Advertising : Consumption in the Mediated Marketplace
William Leiss
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Celebrity Bromances : Constructing, Interpreting and Utilising Personas
Celia Lam
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Transmedia Practices in the Long Nineteenth Century
Christina (Freie Universitat of Berlin, Germany) Meyer
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Advertising as a Creative Industry : Regime of Paradoxes
Izabela Derda
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The Advertising Handbook
Sean Brierley
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Sex in Advertising : Perspectives on the Erotic Appeal
Tom Reichert
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Brand Journalism
Andy Bull
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A Japanese Advertising Agency : An Anthropology of Media and Markets
Brian Moeran
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Native Advertising : Advertorial Disruption in the 21st-Century News Feed
Lisa Lynch
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Product Placement in Hollywood Films : A History
Kerry Segrave
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Social Media Measurement and Management : Entrepreneurial Digital Analytics
Jeremy Harris (University of Nebraska at Omaha, USA) Lipschultz
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Negotiating Values in the Creative Industries : Fairs, Festivals and Competitive Events
Brian (Copenhagen Business School) Moeran
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Inarticulate Longings : The Ladies' Home Journal, Gender and the Promise of Consumer Culture
Jennifer Scanlon
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Consumer Society and Ecological Crisis
Leslie M. Meier
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Electronic Word of Mouth as a Promotional Technique : New Insights from Social Media
Shu-Chuan Chu
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Living Large : The World Of Harold Mitchell
Harold Mitchell
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Advertising : Its Business, Culture and Careers
Andy Tibbs
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Celebrity and Glamour in Contemporary Russia : Shocking Chic
Helena (Ohio State University, USA) Goscilo
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